The ‘big data’ in companies: the implementation of ‘data science’

There are many companies that see in data science , or data science, an essential action to continue their…

Company data: from analysis to success

The data of a company goes beyond mere collection and recording. At present, and as an exponential…

How to define business objectives?

After the idea for a new business arises, you have to think about how to make…

How to get customers through deep learning

A few years ago, marketing automation was based on automating certain repetitive and unproductive marketing tasks. Today,…

Strategic Marketing and Predictive Analytics: The Power of Smart Anticipation

Marketing departments spend a lot of time and effort analyzing the results of their campaigns to…

Brand strategy: why implement predictive marketing?

Being faced with the important task of carrying out the brand strategy is a challenge. And it…

How to design a digital sales funnel?

The sales funnel or sales funnel narrates the set of stages that exist from the moment a…

How to apply the SCRUM method to an omnichannel strategy?

The SCRUM method is part of a project management strategy based on agile methodologies, ideal for…

What is descriptive analysis?

One of the approaches for the study and analysis of the studies that are extracted from…

How to choose the sales system for your project

When a project begins to grow and prosper, it is necessary to design a sales system that…