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Day: November 10, 2021

The ‘big data’ in companies: the implementation of ‘data science’

There are many companies that see in data science , or data science, an essential action to continue their growth. The huge amount of information collected from your customers gives them the ability to perform unthinkable marketing actions manually . However, there is…

Company data: from analysis to success

The data of a company goes beyond mere collection and recording. At present, and as an exponential trend for a few years, the analysis of a company’s data bases and bases the business itself. Thanks to the…

How to define business objectives?

After the idea for a new business arises, you have to think about how to make it a reality, make it work and sustain it over time. It is important that you propose a strategy and…

How to get customers through deep learning

A few years ago, marketing automation was based on automating certain repetitive and unproductive marketing tasks. Today, thanks to machine learning and deep learning, it is possible to analyze the behavior of potential customers to send…

Strategic Marketing and Predictive Analytics: The Power of Smart Anticipation

Marketing departments spend a lot of time and effort analyzing the results of their campaigns to establish new strategies. What if, instead of looking back, you could analyze looking forward? Big data technology and artificial intelligence allow…

Brand strategy: why implement predictive marketing?

Being faced with the important task of carrying out the brand strategy is a challenge. And it is that making the public associate certain values ??to a brand or a product is not easy at all. In…

How to design a digital sales funnel?

The sales funnel or sales funnel narrates the set of stages that exist from the moment a customer maintains their first contact with the product or business until the purchase is finally made . In this article we will make all these stages…

How to apply the SCRUM method to an omnichannel strategy?

The SCRUM method is part of a project management strategy based on agile methodologies, ideal for areas where there is some uncertainty and it is necessary to quickly overcome unforeseen events. With the rise of omnichannel…

What is descriptive analysis?

One of the approaches for the study and analysis of the studies that are extracted from statistical methods is that of descriptive analysis. A type of approach with which the data is analyzed proceeding to its…

How to choose the sales system for your project

When a project begins to grow and prosper, it is necessary to design a sales system that controls the inputs, outputs and the internal process up to the point of sale . Different types of digital tools are…