Amazon Go has plans to land in Spain, Italy and Germany between 2023 and 2024, according to information published today by Info Retail. This store model that started in the United States in 2016 stands out because it does not have cashiers and uses advanced technologies to replace this essential piece for traditional payments.
Basically, you take what you want and walk away. Amazon has its Go stores equipped with a artificial vision system, sensors and machine learning. That, together with the customers’ mobile, manages to detect what we buy and then charges it online. No need to bring cash to the store, we don’t need it, it’s all done through our Amazon account. You need to have it to enter as you will be asked to scan a QR code at the entrance.
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Our colleagues from Xataka have contacted Amazon to learn more about these plans, but the Seattle-based company has preferred not to comment on when they will actually arrive and where.
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“Just walk out” is your buying mechanism
The purchase mechanism is what Amazon calls ‘Just Walk Out’. You are buying and the system is associating those products to your account. A colleague visited one of these stores in the United States and the main complaint is that you do not know if Amazon is correctly registering the products that you take. Until 12 minutes after leaving he did not receive a ticket with the list of his purchase. If there are complaints or claims that is a nuisance. We will have to see if when Amazon Go arrives in Spain, this problem is already solved.
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Despite being called “stores without cashiers”, there are some employees who have functions such as seeing if whoever accesses the alcoholic beverage area is of legal age and cooking the prepared dishes.