Assassin’s Creed Valhalla, the great colossus of Ubisoft: the data that define its success

Assassin’s Creed Valhalla is no longer “just another installment” in Ubisoft’s long-running action-adventure series. The latest presentation of the results of the company led by Yves Guillemot on the occasion of the end of Q3/FY2021 highlights not only the excellent commercial performance of the title, originally published at the end of 2020, but also a fruitful business model that, who knows, maybe it will be a tonic for the series in the future. Let’s review the data that define the success of Eivor’s Viking adventure.


First Assassin’s Creed game to exceed $1 billion in revenue

Consumption habits are changing in the video game world. Net sales, at a quantitative level, are no longer making as much sense as before at a time when many of the big productions are conceived as platforms, as games in constant evolution. Assassin’s Creed Valhalla is a persistent title. After its launch, it has been expanded with different free and paid content, expansions and, in essence, reasons to keep playing. To date, according to Axios, the game has exceeded 1,000 million dollars in sales.


Assassin’s Creed Valhalla

A real barbarity. A success for the Ubisoft Montreal team, which has had as one of its greatest supports the Ubisoft Barcelona team, whom we were able to interview recently at FreeGameTips.


Assassin’s Creed Valhalla is more successful and lucrative than Odyssey

In 2017 there was a before and after in the conception of Assassin’s Creed as a recurring license in the market; traditionally with a video game a year with some exceptions, such as the current one. The premiere of Asssassin’s Creed Origins after a period of oxygenation kicked off the formula on which both Odyssey (2018) and Valhalla (2020) have been based: the open world RPG formula with dozens of hours of content. And it has worked.

Ubisoft’s latest financial document sheds two more pieces of information of special relevance for the present and future of the series: Assassin’s Creed Valhalla has exceeded the total net income of Assassin’s Creed Odyssey by 70% in the same period; likewise, it has surpassed by 80% the title set in classical Greece in the PRI, the period of recovery of the investment. In total, after the same time, Valhalla has had 30% higher retention than Odyssey.

In other words: it invoices more and has done it much faster. The result? A forecast of total optimism, because from here the sky is the limit. With a Year 2 in full swing for Valhalla, the title confirms its status as a long-term game with unprecedented margins at Ubisoft.

How internal teams are structured for major releases and expansions

Everyone knows that Ubisoft is working on Assasin’s Creed Infinity —tentative name—, a great new project that, although it will not be free-to-play, is conceived as an innovative platform in which little by little new stories and adventures are added. “It’s not going to be free-to-play and it’s going to have a lot of narrative elements,” Guillemot said last October. “It’s going to be a very innovative game, but it will have what players already have in all previous Assassin’s Creeds, all the elements that they like to find in them from the beginning.”

Assassin’s Creed Valhalla – Dawn of Ragnarök arrives this March 10.

In the absence of knowing which teams lead this project, what is certain is that Ubisoft Montreal is not in charge of Assassin’s Creed Valhalla – The Dawn of Ragnarök, the largest expansion to date of the title that is currently the protagonist. The post-launch plan is still underway, this time with Ubisoft Sofia (Assassin’s Creed Rogue) at the controls. The plot will follow the events that we already saw in the mythological sections of Assassin’s Creed Valhalla: Odin searches for his son, kidnapped by the forces of the evil Surtr. Five new powers await us for the Norse god.

Such is the confidence in this expansion that it is not a DLC to use, but a small game within the game. Assassin’s Creed Valhalla: Ragnarök’s Awakening is not part of any season pass, but will be purchased separately at a price of 39.99 euros starting this March 10 on PS4, PS5, Xbox One, Xbox Series X, Xbox Series S, PC and Google Stadia.

With this content, Ubisoft hopes to continue extending the useful life of its most successful product, Valhalla, in a year two that is even richer in content than the first year. Methodological preview of what awaits us with Assassin’s Creed Infinity?