Google throws in the towel with Stadia, but will take advantage of its technology in other projects

A year after Google revealed that it now saw Google Stadia’s cloud gaming idea as merely a ‘technology platform for industry partners’ in Instead of a true rival of Sony, Nintendo and Microsoft, finally the fears of those users who bet on this console in the cloud have come true.


So, as they share now from Business Insider, it seems that Google would have silently changed the name of Google Stadia to «Google Stream». And it is that the technological giant would have degraded the Stadia project internally, leaving aside the current model and the plans to bring more games to the console to reuse its resources and technologies towards a new priority: to promote the experiences of other companies such as Peloton, Bungie or Capcom.


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Google has been doing everything it can to keep the service afloat, but the progressive closure of its game development studios and numerous reports of internal problems already boded us down for a bleak outcome.

According to statements by current and former employees, the company’s priority is now working on proof of concept for Google Stream and securing agreements to monetize it as a white label. And it is that the new estimates reduce the focus on the original cloud platform to only 20%.

White labeling isn’t necessarily a bad fate for Google Stadia, but it certainly comes as a strong reason to stop many gamers from buying the platform’s games and peripherals. Although it is worth mentioning that although Google is looking for these alternative forms of profitability, all is not lost in the face of the current gaming service. “There are still a lot of people internally who would love to keep it going, so they are working really hard to make sure it doesn’t die,” the workers say.