Instagram is launching a new function that it has baptized as “Private Story Likes” or “I like private stories”, which allows you to give a “like” to someone’s stories without sending them a private text message.
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Until now, any reply we send to another person about a story, whether it’s an emoji or a full message commenting on something, appears as a reply in their private message inbox. This new function that is going to start its deployment as announced by Instagram leader Adam Mosseri, changes the way of interacting.
When you see the stories of the people you follow between the line that allows you to send a message and the message icon there will also be a heart icon. If I like this heart, the other person gets that they’ve had a like on what Instagram calls the “viewer’s page”, but it doesn’t go to the private message chat you have with that person.
There is no public count
Stories will not have like counts, which is a very different approach than what Instagram has chosen for user feed posts. Instagram spent over two years testing hiding like counts in the main feed before making the decision to leave them on by default, though users can choose to hide them on their posts.
In the case of Story likes, you won’t see a public tally, although you can see who has left a like on your Stories when you look at a story’s view sheet. “story”. In the words of the leader of “the idea is to make sure that people can express more support for each other, but also clean up the text messages a little bit.” These interactions are not saved in stories within private messages, which can help shy users to be less afraid to interact.