Yesterday the Super Bowl took place, the biggest sporting event of the year for the American public, but also for the rest of the world. According to communication and advertising experts, it is the most important moment on television around the globe (and because this Super Bowl was not televised).
For this reason, companies that want to advertise during the Super Bowl break have to have their pockets well filled, since the second one costs several million dollars. Today it is the most expensive advertising space on TV.
And, if anyone in this world has money, it is Jeff Bezos. And since he has a lot of money, yesterday he bought a one-minute slot during half-time to show us, for the first time, the new series in action from him. Yes, we are talking about The Lord of the Rings: The Rings of Power, and this is the first trailer for it.
This trailer comes on the heels of the constant stream of posters and images from the series, which has been taking over the media and social media since last week. Here they are in case you want to see how good the series looks at the moment.
The upcoming series, which will be set hundreds of years before the events of The Hobbit or The Lord of the Rings, in what Tolkien called The Second Age of Middle-earth (as opposed to books and movies, which take place during the Third Age).
Amazon Prime Video publishes 23 posters of The Lord of the Rings: The Rings of Power, and they are amazing (gallery)
The Amazon series will condense part of Tolkien’s timeline of The Silmarilion, which spans thousands of years and documents key events in the history of Middle-earth such as: the fall of Númenor, the rise of Sauron and, of course, the forging of the legendary rings of power.
Rings of Power will feature a large cast, with characters familiar to Lord of the Rings fans including Elrond (Robert Aramayo), Galadriel (Morfydd Clark), and the human warrior Isildur (Maxim Baldry).
Up for auction the rights to The Lord of the Rings to be able to create movies, series and video games
Amazon is spending a pretty penny trying to make The Lord of the Rings: The Rings of Power the next big hit in the fantasy genre. Bezos’ goal is to turn it into the new Game of Thrones.
According to Vanity Fair, the company has spent a whopping 250 million dollars just on the rights of the adaptation, in addition to the staggering 462 million dollars that the company is said to have spent on the making of the first season alone.