Tinder was born on a university campus in 2012 and is currently the most popular app for meeting people. It has been downloaded more than 340 million times and is available in 190 countries and more than 40 languages.
Well, with the idea of ??making their platform more accessible to the youngest, they established a quota distinction by age. And, although the use of Tinder is free, one number each More and more members are choosing to upgrade to Premium features.
Already last year they stopped offering lower prices to younger members in the US, Australia and, more recently, the UK. Now, they have announced that they will eliminate age-based pricing for all members in all markets by the end of the second quarter of this year.
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“When we launched our first subscription, we wanted to offer younger members a lower price than the standard, so that Tinder would be affordable for those who are studying or early in their careers”, declares the company in a statement.
Thanks to this, you get numerous advantages that can be useful in your search for love. Thus, Tidner established three categories Tinder Plus, Tinder Gold and Tinder Platinum. Its prices are 8.74 euros/month (12 months), 13.75 euros/month (12 months), the Plus and Gold, respectively.
Now then, Tinder Gold and Platinum, at their launch, their prices varied according to the age of the user. In this way, those over 28 years of age could opt for a Platinum month for 43.99 euros, six months for 164.99 euros and a year for 219.99 euros.
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Users under 28 paid half the rate, as with Gold, but Platinum is considerably more expensive. This is now gone.
“Age and market were the only factors taken into account in determining the price. Members 28 and under could purchase discounted subscriptions, and people from India, for example, would see different prices than members from the United States”, they state.
With these new changes, along with others, on the occasion of their 10 anniversary, they hope to capture a greater number of users and continue with the great benefits they report each month.